Is “Natural” on a Label Meaningless? (Yes, Here’s What to Look For Instead)
“Natural” on a personal care or household product label has no legal definition in the United States. The FDA has not established a standard for what “natural” means in cosmetics. The USDA regulates “natural” in meat and poultry (it means minimally processed with no artificial ingredients), but that definition doesn’t extend to soap, lotion, or…