This volumizing shampoo addresses thin, limp hair while maintaining clean ingredient standards that health-conscious consumers appreciate. ATTITUDE formulated this product without parabens, phthalates, SLS/SLES, and synthetic fragrances — ingredients that are on the watch lists of several environmental health organizations and commonly avoided by those seeking cleaner personal care options. The formula contains 97.9% naturally sourced ingredients, featuring soy protein for volume enhancement along with watercress and Indian cress extracts rich in minerals and vitamins. This shampoo has earned EWG Verified status, meaning it meets strict standards for ingredient transparency and safety. It's ideal for anyone with fine or thinning hair who wants effective results without compromising on ingredient quality. This dermatologically tested, vegan formula delivers the performance you need with the peace of mind you want.